About this item
FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLERAn MBA in 180 pages, Seeing the Big Picture simplifies the complexities of businesses large and small and shows you how a deep understanding of your company can help build the credibility and career you want. And it can make your work more fulfilling and purpose-driven by highlighting how you influence the success of your team, department, or organization. All companies are driven to success or failure by the same five simple drivers: cash, profit, assets, growth, and people. Kevin Cope, founder of Acumen Learning, will help you appreciate how your day-to-day decisions can balance these drivers and contribute to the big picture of your organization s success. You'll discover the acumen you need to bring real value and passion to your work.
About the Author
Kevin is the author of the #1 Wall Street Journal and New York Times bestseller, "Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company." Kevin's passion is in the convincing of business leaders that they can make a difference in the lives of their employees and customers and their bottom line.Kevin Cope founded Acumen Learning where he created - and with many others, continues to develop - the course Building Business Acumen. It has been used extensively by companies like Verizon, Dell, Cisco, Johnson & Johnson, Applied Materials, Nissan, Wal-Mart and many, many others.Acumen Learning's unique and exceptional approach to this important topic, business acumen, can help anyone become a more competent businessperson. And if you combine that competence with strong character, you'll inspire your peers, your team, your boss or your CEO, to trust your decisions. They'll come to see you as not only a leader of people but also as a leader of the business. That's what CEOs want, and that's what we deliver.
