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A top entrepreneur helps readers breathe life into a stagnant business by overhauling their approach to branding and customer service. Packed with 75 simple, actionable strategies straight from the trenches of the service industry, Selling Sunshine explores the peaks and valleys of running your own business through the eyes of a proven expert. Growing up in a single-parent family in the Midwest, author Tony Hartl had the odds stacked against him. From a young age, Hartl took little more than an entrepreneurial spirit and a lot of hard work and turned it into one profitable business after another. By applying the tips detailed in Selling Sunshine, he overcame the obstacles of poverty, became a homeowner while still in his teens, and put himself through college.