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An inspiring glimpse into the struggles of a young Amish farm familyAgriculture continues to be the largest industry in the United States with over 2.2 million farms. Amazingly, well over 100,000 new small family farms have sprung up in the past few years . . . and almost no one noticed.Why Cows Need Names follows one young Amish family as they dream about and then struggle to establish a profitable and quint essentially American small farm. The story starts with Eli Gingerich s first timid phone call to author Randy James, the county agricultural agent in Ohio s Geauga Amish Settlement the fourth-largest Amish settlement in the world and traces the family s progress over the next five years. Through gentle dialogue and true stories, James captures the challenges of creating a simple business plan that will lead to the family s radiant success or dismal failure.