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Alastair Campbell knows all about winning. As Tony Blair's chief spokesman and strategist he helped guide his party to victory in three successive elections, and he's fascinated by what it takes to succeed How do sportsmen excel, entrepreneurs thrive, or individuals achieve the ambitions? Is their ability to win innate? Or is the winning mindset something we can all develop? In the tradition of The Talent Code and The Power of Habit, Campbell draws on the wisdom of an astonishing array of talented people -- from elite athletes to media mavens, from rulers of countries to rulers of global business empires.Alastair Campbell has conducted in-depth interviews and uses his own experience in politics and sport to get to the heart of success. He examines how winners tick.