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From the national bestselling author of Racing Weight, Matt Fitzgerald exposes the irrationality, half-truths, and downright impossibility of a "single right way" to eat, and reveals how to develop rational, healthy eating habits. From "The Four Hour Body," to "Atkins," there are diet cults to match seemingly any mood and personality type. Everywhere we turn, someone is preaching the "One True Way" to eat for maximum health. Paleo Diet advocates tell us that all foods less than 12,000 years old are the enemy. Low-carb gurus demonize carbs, then there are the low-fat prophets. But they agree on one thing: there is only one true way to eat for maximum health. The first clue that that is a fallacy is the sheer variety of diets advocated.