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Why does knowing more mean believingand doingless? A prescription for change The more facts that pile up about global warming, the greater the resistance to them grows, making it harder to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead. It is a catch-22 that starts, says psychologist and economist Per Espen Stoknes, from an inadequate understanding of the way most humans think, act, and live in the world around them. With dozens of examplesfrom the private sector to government agenciesStoknes shows how to retell the story of climate change and, at the same time, create positive, meaningful actions that can be supported even by deniers. In What We Think About When We Try Not To Think About Global Warming, Stoknes not only masterfully identifies the five main psychological barriers to climate action, but addresses them with five strategies for how to talk about global warming in a way that creates action and solutions, not further inaction and despair.



About the Author

Per Espen Stoknes

Per Espen (b. 1967) is an organizational psychologist who also holds a PhD in economic theory. He has a part-time position as senior lecturer at the Norwegian Business School where he teaches green growth, team leadership and scenario based strategy at the Executive School, Oslo. He is co-director of Center for Climate Strategy. Per Espen is a popular lecturer in the Nordic countries, and holds several "best lecturer" awards at Norwegian Executive School.

Per Espen has been a co-founding entrepreneur for two clean-technology companies, GasPlas and AgroPlas, of which he in periods held CEO and chairman positions. One was developed and sold off internationally, the other still at early growth stage. As an consultant Per Espen has worked both with leadership development programmes and scenariodriven strategy projects for a wide range of Nordic clients, particularly within energy sector. This gives Per Espen a unique grasp of the Nordic model for society- and business-development.

He has published three books, the latest Money and Soul The Psychology of Money and the Transformation of Capitalism (2009) , also in UK, USA and Korea. His latest peer-reviewed article is "Rethinking climate communications and the "psychological climate paradox" in Energy Research and Social Sciences.



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