About this item
Turn your craft into a successful business! Even the most expert crafters may find it challenging to market and sell their wares, but with Kari Chapin you have an experienced guide at your side. Learn to determine your cost of goods, set prices, identify the competition, and understand the ins and outs of wholesale and retail sales. Explore the various sales venues available, including independent craft fairs, Web sites such as Etsy, and traditional stores, and learn to maximize your visibility and sales in each one. Want to start your own website? Chapin shows you how to style and prop your crafts for photography and explains how the most popular Web marketplaces operate. You’ll find everything you need to turn your talent into profits.
About the Author
Kari Chapin is an author, creative business consultant, motivational speaker, teacher and podcast host. Before she began writing books and consulting, she worked professionally for 15 years in marketing and publicity departments at various companies and organizations across the US. Meet Kari at her website, karichapin.com. There you can read her occasional blog posts, read the popular Ask Kari column, and find out how to listen to her podcast, AIM with Kari Chapin. AIM is about taking Action, finding Inspiration and creating an entrepreneurial Mindset and was partially inspired by the success of her popular books for creatives. You can also learn how to book Kari to speak at your event or how to work with her. The Handmade Marketplace now has a second edition, updated in 2014.
