About this item
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.Be Your Own Best Publicist will teach you how to:Set a personal PR strategy that gets resultsBuild key message points and deliver them with styleCraft the perfect "pitch" for each situationNetwork and develop relationships that will help you get aheadUse creativity to stand out from the competitionThrough humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.
About the Author
Jessica Kleiman is the co-author of "Be Your Own Best Publicist: How to Use PR Techniques to Get Hired, Noticed and Rewarded at Work" (Career Press, Jan. 2011) . Kleiman is EVP, communications at SANDOW, a leader in building multiplatform brands that meet at the intersection of luxury and design. For the previous decade, she ran public relations at Hearst Magazines, one of the largest publishers of monthly magazines in the U.S. and internationally. Kleiman's writing has been published in several magazines and newspapers over the years. She enjoys managing and mentoring young executives and helping people make the most of their careers. The author lives in Brooklyn, NY with her husband and daughter.
