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Whether someone is looking to sell their items on Etsy as a hobby in order to generate extra cash, wants to create a part-time money-making business venture, or has aspirations of transforming an online shop into a full-time career, this book is chock full of timely, accurate, and proven strategies that will help readers achieve success. Readers will learn how to: Evaluate the market/demand for their products Write high-impact, attention-grabbing headlines and descriptions Create eye-catching, professional-quality digital photography Optimize each item listing to achieve the best possible SEO results on Etsy Develop a basic business plan that accounts for growth Market to 27.1 million active buyers on Etsy Attract new customers online using social media tools like Facebook, Instagram, Twitter, and Pinterest All startup steps are supported by in-depth and exclusive interviews with successful Etsy sellers who share their advice, first-hand experiences, and tips for avoiding common pitfalls.