About this item
This proven, popular reference has been completely updated to better guide readers through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent mistakes and save time and money. Contact information for state and federal franchising regulatory agencies and a listing of useful publications guide new franchisees to the resources they need.
About the Author
Mr. Grossmann has been involved in the franchise industry since 1994. He franchised his first company and grew to 49 franchised locations in 19 states during the mid to late 90's. He served as the CEO and primary trainer focusing on franchisee relations and creating tools and technologies to increase franchisee success.Rick franchised his second company in 2003. He served as the company's CEO and Marketing Director. He developed the high tech/high touch franchise marketing and sales system selling over 150 franchises in North America capturing ranking in Entrepreneur Magazine's Top 500 franchises in less than three years.During this period Mr. Grossmann also served as a business and marketing consultant to small companies and multimillion dollar enterprises. He also consulted Franchisees and prospective Franchisees, Franchisors, and companies seeking to become Franchisors.Rick had the honor of working with his mentor, Erwin Keup as a Contributing Author for the 7th edition of Entrepreneur Magazine's Franchise Bible published by Entrepreneur Press.Mr. Grossmann has been chosen as the new Author of Franchise Bible and is currently working with a variety of franchise brands.
