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Start Your Own Microbrewery, Distillery, or Cidery and Craft Your Success StoryGrowing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down - giving you the perfect opportunity to start up.Corie Brown of Zester Daily and our experts introduce you to more than 30 craft producers, including pioneers like Ken Grossman of Sierra Nevada Brewing Co., Jorg Rupf creator of Hangar 1 Vodka, Kent Rabish owner of Grand Traverse Distillery, and Mike Beck co-owner of Uncle John's Cider Mill.You'll gain an insider's look at how to:Analyze craft products, their distinct challenges, and dynamic marketWrite a winning business plan that promotes growth and secures fundingKeep overhead low and margins high with options like self-distributionCapture customers and create evangelists with the story behind the brandEnhance the brand experience with events, taprooms, tastings, and toursDevelop invaluable relationships with distributors and restaurants.



About the Author

Corie Brown

Corie Brown is a co-founder and general manager of Zester Media, a cooperative business organizing, supporting and connecting content creators with audiences. A former editor and writer with the Los Angeles Times, Corie was West Coast entertainment correspondent with Newsweek and a columnist for Premiere Magazine. On staff with BusinessWeek in Boston and other McGraw-Hill publications in New York City and Washington, D.C., she has written about energy, the environment and healthcare. She is a frequent contributor to Entrepreneur Magazine.Corie received the 2008 University of Missouri Lifestyle Award for her article about climate change and wine, "A Scorching Future." In 2006, she won both first and second prize for news reporting from the Association of Food Journalists. Corie was awarded a fellowship by the Foreign Press Center of Japan and worked in Japan in June 2010, during which she wrote a story on Koshu wine for the New York Times later republished in "The New York Times Book of Wine." Corie is a member of the board of overseers of Chefs Collaborative, a leading nonprofit network of chefs changing the sustainable food landscape using the power of connections, education and responsible buying.She can be reached at:corie.brown@zesterdaily.com



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