About this item
How To Get Connected with More than 300 Million CustomersThis popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.Updates in this edition include:Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programsExpansion of premium accounts to help optimize business profiles, stand out in search results, and track impactHow to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followersSmarter LinkedIn Search that saves time and money with customized, comprehensive resultsOther important topics covered include:Techniques and tips to easily navigate LinkedIn's interfaceTime saving tips on finding and matching data from businesses and peopleExpert guidance on super-charging a business or individual profileInsider advice on getting found through LinkedIn and maximizing searchProfessional instruction on promoting a LinkedIn profileThe latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface.
About the Author
An author, consultant, and expert in online advertising, social media, lead generation and search engine optimization, Ted Prodromou helps small to medium-sized companies use the internet to grow earnings, global presence and business.
With the latest techniques, including social media, podcasting, online advertising, video, blogging, Google AdWords and more, Ted takes websites from so-so to successful.
The author of the growing "Ultimate Series" for businesses, Ted has written Ultimate Guide to Linked in for Business: How to Get Connected with 130 Million Customers in 10 Minutes and Ultimate Guide to Twitter for Business, which help companies of all sizes reach more customers with dynamic, low-cost social media strategies. He is also a regular contributor to Entrepreneur.com, writing columns with strategic business advice based on his consulting practice and experience.
Through www.tedprodromou.com, Ted helps businesses interested in greater online outreach:
* Develop comprehensive internet strategies;
* Market and sell a variety of services and products;
* Employ SEO, SEM, social media and social networking, online ad campaigns, podcasting and more to attract more customers;
* Create customized packages and strategies that get results.
As an online marketing and SEO consultant, Ted manages international online ad campaigns, does SEO for corporate websites and helps businesses develop their online marketing strategy.
Ted is available for speaking, writing and consulting opportunities for nonprofits, professional service providers and small to medium-sized business. He can be reached through www.tedprodromou.com.