About this item
Dishing bite-sized lessons supported by in-chapter exercises and end-of-chapter actions long-time marketing expert Robert W Bly mentors small-business owners and entrepreneurs in making the crossover from business owner to marketplace competitor and in time majority market-share holderWith more than new businesses starting every month the competition for customers can be overwhelming A -year veteran of business and marketing Bly details the critical steps to marketplace success including developing a business vision positioning strategically researching the market producing and selling products and services assessing marketing tactics creating an effective implementation schedule and troubleshooting for future success and growth Given prompts exercises action assignments examples and resources business owners brushstroke their way to a big-picture marketing plan and determine their goals priorities effectively use resources and ultimately master the marketing mindset that most pay a consultant for Whether embarking on a new venture or reviving a current business business owners need this practical handbook for market success and survival.
About the Author
Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s. Bob is the author of more than 90 published books including Careers for Writers (McGraw-Hill/VGM) , Secrets of a Freelance Writer (Henry Holt) , The Copywriter's Handbook (Henry Holt) , and The Elements of Business Writing (Alyn & Bacon) . McGraw-Hill calls Bob Bly "America's top copywriter," and he was named 2007 Copywriter of the Year by American Writers and Artists, Inc. Bob writes a column for Target Marketing magazine. The Direct Response Letter, Bob Bly's free e-newsletter, has over 60,000 subscribers. Check out Bob's blog at http://bly.com/blog or contact him at www.bly.com/contact Follow Bob:E-newsletter: www.bly.com/reports Twitter, http://twitter.com/RobertblyLinkedIn, http://www.linkedin.com/in/bobblyFacebook, http://www.facebook.com/people/Robert-Bly/535042603