About this item
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for todays aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation.
About the Author
Al LautenslagerCurrent:Al Lautenslager is a six-times published, best-selling author, entrepreneur, book collector, business-person, professional speaker who is passionate about Da Vinci and Renaissance history. He has traveled to Italy to see Renaissance history in full view, in Da Vinci's own country. He has lived a life like da Vinci as an engineer and writer, with multi-disciplined interests, curiosities, skills and more. His pursuit of art and Da Vinci history comes from the research for this book and the many da Vinci books in his collection. Previous Information:He has shared the stage with Mayor Rudy Guiliani and has worked with Donald Trump and The Apprentice. Every year he makes numerous media appearances reviewing Super Bowl TV commercials. Al Lautenslager is the former president and owner of The Ink Well, a commercial printing and mailing company in Wheaton, IL, and currently, the principal of Market For Profits, a guerrilla marketing consulting and coaching firm. He is a multiple, "Business of the Year" award winner. Al is the co-author of Guerrilla Marketing in 30 Days, the most recent best-selling book in the guerrilla marketing series, which by the way hit the No. 1 spot on Amazon in Japan in 2006. Al is also the author of The Ultimate Guide to Direct Marketing and numerous other marketing and business books and also appears regularly on radio and TV. Al has also served as the featured marketing and PR expert for the online version of Entrepreneur Magazine and is a certified Guerrilla Marketing Coach. Al is originally from the Cincinnati, OH area, holds an undergrad degree from Miami University and an MBA in marketing from the University of Dayton. He has extensive experience from engineering to technical to sales and marketing management within the paper industry, prior to his printing and consulting experience. For more information on Al click here: http://allautenslager.weebly.com or http://www.market-for-profits.com
