About this item
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners - authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all - the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness.
About the Author
Craig is the owner of Simpson Direct, Inc. based out of Grants Pass, Oregon. Since beginning his career in direct marketing nearly 20 years ago, he has managed thousands of marketing campaigns, helping to gross hundreds of millions of dollars in revenue for his clients.
His direct marketing company manages almost 300 different promotions per year. He works in practically every industry, marketing everything from auto and RV dealerships, to technical software, retail stores, real estate investment, financial services, legal professionals, diet programs, insurance, and health & beauty products.
Craig's knowledge of direct marketing techniques has helped him become one of the nations leading experts in direct marketing. He is regularly asked to speak at national events.
He is married and has 3 kids.
You can contact Craig at www.Simpson-Direct.com.
