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From their return in 1999 through the winless 2017 season, the Cleveland Browns had the worst record in the NFL. And their fans had ulcers. Now, veteran sports columnist Terry Pluto explains why everything kept going wrong. This detailed report on two decades of disappointment takes a behind-the-scenes look at upheaval in the front office, frustration on the field, and headaches and heartache in the stands. His earlier book False Start: How the New Browns Were Set Up to Fail told how the NFL hamstrung the new franchise. Who could have predicted the limping would last 19 years? This book picks up the story. Season after season began with hope in spring for the NFL draft ("the Browns' version of the Super Bowl," a fan called it) . . . often a new coach or GM or quarterback (or all three) .