About this item

There's more to colors than just aesthetics. There's an actual science behind how colors work on your eyes and your brain. And the secrets that scientists are uncovering offer astounding revelations on how colors influence the way you think, feel, and behave.



About the Author

William Lidwell

Will writes, speaks, and consults on matters of design and engineering psychology. He is particularly interested in cross-disciplinary design and the means by which organizations achieve and institutionalize innovation. He is a Stuff Creator in residence at Stuff Creators Design Studio and a Lecturer of Industrial Design at the University of Houston. Follow Will on Twitter at www.twitter.com/williamlidwell.



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