About this item
Forget everything you thought you knew about how to motivate peopleat work, at school, at home. Its wrong. As Daniel H. Pink author of To Sell Is Human The Surprising Truth About Motivating Others explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in todays world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business doesand how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, its precisely the wrong way to motivate people for todays challenges.
About the Author
Daniel H. Pink is the author of six provocative books -- including his newest, WHEN: The Scientific Secrets of Perfect Timing. WHEN is a New York Times, Wall Street Journal, USA Today, Washington Post, and Publishers Weekly bestseller. Pink's other books include the long-running New York Times bestseller A WHOLE NEW MIND and the #1 New York Times bestsellers DRIVE and TO SELL IS HUMAN. His books have won multiple awards and have been translated into 37 languages. Pink lives in Washington, DC, with his family.