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Part memoir, part business manual, and 100 juicythe inside story of Juicy Couture, one of the most iconic brands of our timesWhile working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gelas one-bedroom Hollywood apartment with 200 and one rule Whatever they did, they both had to be obsessed by it. The best friends project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for 50 million, but not before they created a whole new genre of casual clothing that came to define California cool.Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples.



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