About this item
"The closer the new media future gets, the further victory appears." --Michael WolffThis is a book about what happens when the smartest people in the room decide something is inevitable, and yet it doesn't come to pass. What happens when omens have been misread, tea leaves misinterpreted, gurus embarrassed?Twenty years after the Netscape IPO, ten years after the birth of YouTube, and five years after the first iPad, the Internet has still not destroyed the giants of old media. CBS, News Corp, Disney, Comcast, Time Warner, and their peers are still alive, kicking, and making big bucks. The New York Times still earns far more from print ads than from digital ads. Super Bowl commercials are more valuable than ever. Banner ad space on Yahoo can be bought for a relative pittance.
About the Author
Michael Wolff is an American author, essayist, and journalist, and a regular columnist and contributor to USA Today, The Hollywood Reporter, and the UK edition of GQ. He has received two National Magazine Awards, a Mirror Award, and has authored seven books, including Burn Rate (1998) about his own dot-com company, and The Man Who Owns the News (2008) , a biography of Rupert Murdoch. He co-founded the news aggregation website Newser and is a former editor of Adweek. In January 2018, Wolff's book Fire and Fury: Inside the Trump White House was published, containing unflattering descriptions of behavior by U.S. President Donald Trump, chaotic interactions among the White House senior staff, and derogatory comments about the Trump family by former White House Chief Strategist Steve Bannon.
