About this item
Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls "mind sharing" in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.
About the Author
Lior Zoref is a crowd wisdom researcher, an international speaker, former Microsoft executive, and private consultant for crowdsourcing and digital strategy.
He teaches crowdsourcing and digital marketing to MBA students and at the Israeli Marketing Association.
He gave the first ever crowd-sourced TED talk at TED 2012 in Long Beach, California.
He holds a bachelor's and master's degree in computer science from the Technion and currently is a PhD candidate at Bar-Ilan University.
He worked for fourteen years at Microsoft where his last role was Vice President of Marketing for Consumer and Online Services.
