About this item
Are You Scaring Your People into MediocrityAll leaders want to outperform, outsell, and outinnovate the competition. And most teams are fully capable of doing so. The problem we consistently say and do things that spark unconscious fears and keep our people stuck in their Critter State. This primitive fight, flight, or freeze mode distills all decision making to one question What will keep me safest Lying low, sucking up, procrastinating, and doing a good enough job may keep employees breathing, but it doesnt make for vital organizations. Leaders have to get their people unstuck and fully engaged, replacing their old, limiting mental patterns with new patterns that foster optimal performance.New York Times bestselling author and applied neuroscience expert Christine Comaford knows what it takes to move people from the Critter State into the Smart State, where they have full access to their own creativity, innovation, higher consciousness, and emotional engagement.
About the Author
For over 30 years Leadership and Culture Coach, Serial Entrepreneur, and New York Times bestselling author Christine Comaford has helped leaders navigate growth and change. Christine is sought after for providing proven strategies to shift executive behavior to create more positive outcomes, enroll and align teams in times of change, profoundly increase sales, product offerings, and company value. Her coaching, consulting and strategies have created hundreds of billions of dollars in new revenue and company value for her clients. The potent neuroscience techniques she teaches are easy to learn and immediately applicable to help leaders see into their blind spots, expand their vision, and more effectively influence outcomes. Christine believes we can do well and do good, using business as a path for personal development, wealth creation, and philanthropy.
Her two New York Times bestselling business books are SmartTribes: How Teams Become Brilliant Together and Rules for Renegades. Her newest book, Power Your Tribe: Create Resilient Teams in Turbulent Times, will be released January 2018.
