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WANT TO GET YOUR BIG IDEA TO MARKET? In 90 days, you can successfully launch a new business, product, or service by following the steps in this playbook. Ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true when launching a new business. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period of 90 days immediately before, during, and after starting your business. Based on his own experiences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins - and true stories of other big names in business - Duffy has collected all of the lessons you need.

About the Author

Scott Duffy

Scott Duffy is a best-selling author, speaker, angel investor, and business consultant. He began his career working for best-selling author and speaker, Tony Robbins, and went on to work for several big media brands like CBS Sportsline, NBC Internet, and FOXSports.com. Next, he founded Smart Charter, an online booking tool for private aviation, which was acquired by Richard Branson's Virgin Group. Scott has spoken at the NYSE and been a guest on numerous media outlets including CNBC, FOX News, The Wall Street Journal, and Business Week. Scott's is the author of LAUNCH! "The Critical 90 Days From Idea To Market" (Penguin/Portfolio). The book serves as a blueprint for business leaders to launch and grow successful ventures. Scott currently lives in Southern California with his wife and two children.

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