About this item
A bestselling journalist delivers the never-before-told story of the plush animalcraze that became the tulip mania of the 1990s In the annals of consumer crazes, nothing compares to BeanieBabies. In just three years, collectors who saw the toys as ameans of speculation made creator Ty Warner, an eccentriccollege dropout, a billionaire--without advertising or big-boxdistribution. Beanie Babies were ten percent of eBays sales inits early days, with an average selling price of 30--six timesthe retail price. At the peak of the bubble in 1999, Warner reporteda personal income of 662 million--more than Hasbroand Mattel combined. The end of the craze was swift and devastating, withrare Beanie Babies deemed worthless as quickly as theydonce been deemed priceless.
About the Author
Zac Bissonnette's first book, Debt-Free U, was called "the best and most troubling book ever about the college admissions process" by the Washington Post.It has been featured by The BBC, The New York Times, The Huffington Post, Bloomberg, Christian Science Monitor, USA Today, The Suze Orman Show, The Boston Globe, ABC News, and many others.His second book "How to Be Richer, Smarter, and Better-Looking Than Your Parents" was a New York Times Bestseller. He was also the editor of the Warman's Guide to Antiques & Collectibles and he is a contributing editor with Antique Trader.He has written for various media outlets including GLAMOUR, The Wall Street Journal, The New York Times Online, The Boston Globe, and The Daily Beast.
