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To Steve Jobs, Simplicity was a religion. It was also a weapon.Simplicity isnrsquot just a design principle at Applemdashitrsquos a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. Itrsquos what helped Apple recover from near death in to become the most valuable company on Earth in .Thanks to Steve Jobsrsquos uncompromising ways, you can see Simplicity in everything Apple does the way itrsquos structured, the way it innovates, and the way it speaks to its customers.Itrsquos by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Applersquos resurrection, helping to create such critical marketing campaigns as Think different.