About this item
In today's world, customers don't want to hear sales pitches, but so many salespeople still rely on them. In his breakthrough handbook, Ditch the Pitch, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. Steve's advice: tear up your sales pitch and instead improvise persuasive conversations. Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, with each habit consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.
About the Author
Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony.Management guru Tom Peters said, 'When Steve Yastrow writes, I pay close attention,' and called Brand Harmony 'compelling and powerful,' and We a 'superb book.'Steve's passion is creating revolutionary marketing systems that yield major profit breakthroughs. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way they look at marketing, offering clear action steps to improve business performance through stronger customer relationships.The concepts behind Steve's ideas were developed in the 'real world' through his work as president of Yastrow Marketing, a consulting firm which has served such clients as McDonald's Corporation, The Tom Peters Company, Kimpton Hotels, the Cayman Islands Department of Tourism, Agilent Technologies, Jenny Craig International, Great Clips for Hair, Cold Stone Creamery, Wyndham Hotels & Resorts, Viacord and many other organizations.Steve was previously vice-president of resort marketing for Hyatt Hotels & Resorts. He is also brand editor for tompeters.com, where he is a regular writer and contributor.He earned an MBA from the J.L. Kellogg School of Management at Northwestern University, and a B.A. from Indiana University. Home is Deerfield, IL, where Steve lives with his wife Arna and three kids, Nurit, Levi & Noah.
