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Marc Freedman, hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life,” makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are – an entirely new stage of life, which he dubs the encore years. In The Big Shift, Freedman bemoans the fact that the discussion about longer lives in America has been entirely about the staggering economic costs of a dramatically aging society when, in reality, most of the nation’s 78 million boomers are not getting old … at least not yet. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.



About the Author

Marc Freedman

Marc Freedman, President and CEO of Encore.org, is one of the nation's leading experts on the longevity revolution.He is a member of the Wall Street Journal's "Experts" panel, a frequent commentator in the media and the author of four books. The New York Times described his most recent book, The Big Shift: Navigating the New Stage Beyond Midlife, as "an imaginative work with the potential to affect our individual lives and our collective future." His new book, How to Live Forever, will be published by Hachette Book Group in November 2018.Originator of the encore career idea linking second acts to the greater good, Freedman co-founded Experience Corps to mobilize people over 50 to improve the school performance and prospects of low-income elementary school students in 22 U.S. cities. He also spearheaded the creation of the Encore Fellowships program, a one-year fellowship helping individuals translate their midlife skills into second acts focused on social impact, and the Purpose Prize, an annual $100,000 prize for social entrepreneurs in the second half of life. (AARP now runs both Experience Corps and the Purpose Prize.) Freedman was named Social Entrepreneur of the Year by the World Economic Forum, was recognized as one of the nation's leading social entrepreneurs by Fast Company magazine three years in a row, and has been honored with the Skoll Award for Social Entrepreneurship. He has been a visiting scholar at Stanford University, the David and Lucile Packard Foundation, and King's College, University of London.Freedman serves on the boards and advisory councils of numerous groups, including The George Warren Brown School of Social Work at Washington University in St. Louis, the Stanford University Distinguished Careers Institute, the Milken Institute's Center for the Future of Aging, and the EnCorps STEM Teachers Program.A high honors graduate of Swarthmore College, Freedman holds an M.B.A. from the Yale School of Management. He resides in the San Francisco Bay area with his wife, Leslie Gray, and their three sons.



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