About this item
Whether you dream about becoming a rock star or a sought-after talent playing local gigs, Starting Your Career as a Musician will guide you along the path to success. Author Neil Tortorella explores the myriad opportunities in music today and details proven strategies for seeking them out. He reveals the common pitfalls and traps that are often encountered and provides aspiring musicians with time-tested advice on how to avoid them. Jam-packed with the practical know-how you need for success in the music business, Starting Your Career as a Musician is brought to life and made easy-to grasp through the wisdom and experiences shared by numerous working musicians. While it won't show you how to be a better musician, this indispensable guide will teach you how to make a living with your music, promote yourself or your band, get booked, and maximize additional revenue streams.
About the Author
Based in the Greater Fort Lauderdale, FL area, Neil Tortorella brings with him over 35 years experience as an award-winning graphic designer, writer and marketing consultant. He has operated his own design and marketing consulting practice, Tortorella Design, for over 20 years. Through , Neil has worked with several Fortune 500, along with small to mid-sized companies, to develop pragmatic solutions to their communications challenges. His key strength is blending branding and marketing strategy with memorable visuals and copy to create a distinctive impression in the minds of his clients' audiences. In addition to graphic and Web design, Tortorella provides marketing consulting for independent professionals and small businesses in the service sector, to identify their best target markets and formulate smart, low-cost strategies to reach them and win more business. Neil is a cofounder and management team member of , a popular web site and resource for creatives and the clients they serve. The site provides information about the creative process, ethical business practices, marketing and promotion and a wide array of articles, links and resources. He is also associated with No!Spec. com, a site that combats the proliferation of speculative work requests. He is also an avid writer on marketing, promotion and business topics. He authors two popular blogs, ??Inside the Marketing Mind. and ' Neil's writing can also be found on BoDo ?? Business of Design online, where he's a founding team partner and author of the Marketing Minute. In addition, Tortorella is a contributing author for HOW Magazine, a leading graphic design publication. He conducts workshops and presentations about self-promotion, sales and marketing to numerous groups, business clubs and organizations including the American Society of Media Photographers, SBA partner SCORE ?? Counselors to Small Business, chambers of commerce and is a frequent speaker at local colleges and universities. He was a speaker at the 2009 HOW Design Conference in Austin, TX and is a regular speaker at IndieConf, held year year in Raleigh, NC. Tortorella is featured in the book, The Savvy Designer's Guide to Success, by Jeff Fisher, published by HOW Design Books, Cincinnati, OH and in Creatively Self Employed, by Kristen Fisher. He is also featured in, Design Matters: Portfolios, by Maura Keller, published by Rockport Publishers. His work has also been featured in Pitney Bowes' Priorities Magazine and HOW Magazine.
