About this item
Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the critical first 18 months. Women-owned businesses are increasing at twice the rate of other startups, with 500,000 launches each year. With a foreword by cosmetics guru Bobbi Brown.
About the Author
Karin is an entrepreneur, author, and an expert on start-up strategies. She has a warm, can-do speaking style and a passion for helping women realize their dreams. A small-business owner herself, she started her own solo communications firm in the 1990s and knows firsthand the demands involved. Her goal as a speaker: to inspire and arm women emotionally for the ups and downs they'll face on the road to entrepreneurial freedom.She is the co-author of Birthing the Elephant: the woman's go for it! guide to overcoming the big challenges of launching a business (Ten Speed Press). Part success coach, part action guide to the first 22 months of a start-up, it takes women step by step through the launch cycle, showing them smart moves to make and pitfalls to avoid.Karin was selected by Avon as spokeswoman for its "Corporation to Cottage" program. She has appeared on TV and radio as a guest expert - and been featured on ABC TV's "Good Morning America," CNBC, WCBS, Smart MoneyTV, and the Joan Hamburg Show.Karin speaks and writes widely on small-business issues and has appeared at forums including AWED's Women in Business Conference, Women Inc., the National Association for Female Executives (NAFE), Equitable Life, the NY Institute of Technology, Babson College, and Columbia University.
