About this item
Parents will do just about anything to give their kids the best shot at good lives. Marketers know this - and use it to manipulate parents into buying millions of dollars worth of unnecessary products each year. Enough is enough. In Not Buying It, Brett Graff, the "Home Economist," separates the truth about what parents need in order to raise their kids to succeed from the fiction. In this bold takedown of predatory marketing, Brett shows how parents can save over a million dollars by investing the money they would otherwise spend on overpriced and unnecessary purchases for their kids. Plus, Graff exposes the many ways that overspending can actually harm kids by encouraging narcissism and unhealthy habits. Her tips range from the everyday (go for the functional stroller, not the one with an onboard cell-phone charger) to the long-term (don't waste thousands on private school if public school will do just fine) , making this a valuable manual for all stages of a parent's life.
About the Author
Brett Graff is a reporter, writer, former U.S. government economist and - and to the surprise of many hearing her name before taking her phone calls - a woman. Her nationally syndicated column THE HOME ECONOMIST discusses the subliminal reasons we spend more or earn less money and runs first in The Miami Herald then later on the Tribune Content Agency. Brett's work on this topic and others has been published in Glamour, Maxim, Reuters, Redbook, Harper's Bazaar, Parents, Ladies' Home Journal, American Baby and more. She's been quoted by Forbes.com, Women's Health, Cosmopolitan, the Los Angeles Times, Yahoo! finance, and has appeared on CNBC, CNN, PBS's Nightly Business Report as well as local ABC, CBS and NBC affiliates. And she blogs at www.TheHomeEconomist.com.
