About this item

Never Stop is the wrenching memoir of Simba Sana, the cofounder and former CEO of Karibu Books, a major indie-bookselling phenomenon and perhaps the most successful black-owned company in the history of the book industry. In this memoir, Sana reveals how his experience with Karibu jumpstarted his lifelong journey to better understanding himself, human nature, faith, and American culture - which ultimately helped him develop the powerful personal philosophy that drives his life today. Born Bernard Sutton in Washington, DC, Sana grew up in the cycle of poverty and violence that dominated inner-city life in the '70s and '80s. Sana's academic success got him into college, where his life increasingly embodied the contradictions that plagued his youth. Committed to self-improvement and self-discipline, he grew into a successful businessman while becoming an impassioned Black Nationalist and Pan-Africanist.