About this item
"Thinking with Type is to typography what Stephen Hawkings A Brief History of Time is to physics." - I Love TypographyThe best-selling Thinking with Type in a revised and expanded second edition:Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them.This revised edition includes forty-eight pages of new content with the latest information on:* style sheets for print and the web* the use of ornaments and captions* lining and non-lining numerals* the use of small caps and enlarged capitals* mixing typefaces* font formats and font licensingPlus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations.Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Luptons guide reveals the way typefaces are constructed and how to use them most effectively.Fans of Thinking with Type will love Ellen Luptons new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.
About the Author
Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. New projects include the books Health Design Thinking and Extra Bold, a feminist career guide for designers. Lupton is founding director of the Graphic Design MFA Program at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. Her book Design Is Storytelling was published by Cooper Hewitt in 2017. She received the AIGA Gold Medal for Lifetime Achievement in 2007. Recent exhibitions include Face Values: Understanding Artificial Intelligence and Herbert Bayer: Bauhaus Master. The Senses: Design Beyond Vision, Beauty - Cooper Hewitt Design Triennial, How Posters Work, and Beautiful Users. She was named a Fellow of the American Academy of Arts & Sciences in 2019.
