About this item
It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includesFour complete programs from both public and academic librariesA step-by-step organization guide, with a variety of feedback and assessment forms which can be used as modelsNumerous examples of well-executed plans and outcomes
About the Author
Marie R. Kennedy is the Serials & Electronic Resources Librarian at Loyola Marymount University (Los Angeles, CA) and the co-director of the Institute for Research Design in Librarianship (http://irdlonline.org) . She blogs at http://orgmonkey.net/ and relaxes at home by creating taste experiments in her kitchen.
[Photo credit: Jon Rou (@JonLRou) ]
