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The Small Business Owners Guide to Understanding Marketing Jargon for More Effective Results. When it comes to marketing your understanding of the basics can potentially save you thousands of dollars on advertising, marketing and branding. This book covers the basics of each of the key areas of marketing and branding, including: * Identifying Your Target Markets * Marketing and Brand Planning * Media and Promotions * Websites and Social Media * Customer Service Essentials * Gaining Repeat and New Business * Building Your Reputation Through Public Relations This book will help you to understand the basics of business and marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart marketing practices.