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The secret to happiness, longevity, and living on is through mentoring the next generationIn How to Live Forever, Encore.org founder and CEO Marc Freedman tells the story of his thirty-year quest to answer some of contemporary life's most urgent questions: With so many living so much longer, what is the meaning of the increasing years beyond 50? How can a society with more older people than younger ones thrive? How do we find happiness when we know life is long and time is short? In a poignant book that defies categorization, Freedman finds insights by exploring purpose and generativity, digging into the drive for longevity and the perils of age segregation, and talking to social innovators across the globe bringing the generations together for mutual benefit. He finds wisdom in stories from young and old, featuring ordinary people and icons like jazz great Clark Terry and basketball legend Kareem Abdul-Jabbar. But the answers also come from stories of Freedman's own mentors-a sawmill worker turned surrogate grandparent, a university administrator who served as Einstein's driver, a cabinet secretary who won the Presidential Medal of Freedom, and the gym teacher who was Freedman's father.How to Live Forever is a deeply personal call to find fulfillment and happiness in our longer lives by connecting with the next generation and forging a legacy of love that lives beyond us.



About the Author

Marc Freedman

Marc Freedman, President and CEO of Encore.org, is one of the nation's leading experts on the longevity revolution.He is a member of the Wall Street Journal's "Experts" panel, a frequent commentator in the media and the author of four books. The New York Times described his most recent book, The Big Shift: Navigating the New Stage Beyond Midlife, as "an imaginative work with the potential to affect our individual lives and our collective future." His new book, How to Live Forever, will be published by Hachette Book Group in November 2018.Originator of the encore career idea linking second acts to the greater good, Freedman co-founded Experience Corps to mobilize people over 50 to improve the school performance and prospects of low-income elementary school students in 22 U.S. cities. He also spearheaded the creation of the Encore Fellowships program, a one-year fellowship helping individuals translate their midlife skills into second acts focused on social impact, and the Purpose Prize, an annual $100,000 prize for social entrepreneurs in the second half of life. (AARP now runs both Experience Corps and the Purpose Prize.) Freedman was named Social Entrepreneur of the Year by the World Economic Forum, was recognized as one of the nation's leading social entrepreneurs by Fast Company magazine three years in a row, and has been honored with the Skoll Award for Social Entrepreneurship. He has been a visiting scholar at Stanford University, the David and Lucile Packard Foundation, and King's College, University of London.Freedman serves on the boards and advisory councils of numerous groups, including The George Warren Brown School of Social Work at Washington University in St. Louis, the Stanford University Distinguished Careers Institute, the Milken Institute's Center for the Future of Aging, and the EnCorps STEM Teachers Program.A high honors graduate of Swarthmore College, Freedman holds an M.B.A. from the Yale School of Management. He resides in the San Francisco Bay area with his wife, Leslie Gray, and their three sons.



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