About this item
A road map for how businesses can grow and make money while reducing poverty and conflict in some of the world's most challenging environments . Many companies worry that expanding into emerging markets is a risky - and even dangerous - move. Professors Viva Ona Bartkus and Emily S. Block see things differently. They argue that by entering markets in the world's frontline regions - areas stuck in cycles of violence and extreme poverty - businesses can actually create stability and expand opportunity for communities and corporations alike. From helping Colombian farmers transition from growing coca to produce to disrupting human trafficking rings by creating more construction jobs in the Philippines, Business on the Edge proves that businesses can make money while advancing corporate social responsibility, environmental conservation, and social justice.
About the Author
is Paul E. Purcell Associate Professor at the University of Notre Dame's Mendoza College of Business. She is a former partner at McKinsey & Company and the founder of the revolutionary course Business on the Frontlines.
