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Discover business and life tips from Cheekys's founder, who survived a dark past and turned her tiny Idaho shop into a multi-million dollar brand -- "a manifesto on how to do everything from overcome haters to persevere in business" (Lee Woodruff, #1 NYT bestselling author) .New Plymouth, Idaho. It's here, in this quiet 1500 person-town, that a young mother of four with everything working against her, including a tragic past and a community resistant to change, created a country empire bigger than she'd ever dreamed. And oh yeah, she saved the town, built a national community of die-hard fans, and made herself a multi-millionaire in the process.Her name is Jessi Roberts, and her store is Cheekys. Starting with just 6 purses in inventory, Jessi turned Cheekys into a clothing and fashion accessories brand name with annual revenues of over $6 million. Best of all, she did it by adhering to old-fashioned values that she believed in, including always being kind, lifting up the next gal, and treating your employees and customers like family. Now Jessi is telling her personal story and sharing her guiding principles for life and business. Co-written with Bret Witter (Dewey) , BACKROADS BOSS LADY brims with heartland-of-America authenticity as it celebrates rural life, the importance of community, and success without compromising one's beliefs.