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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; text-indent: 36.0px; font: 12.0px 'Times New Roman'; min-height: 15.0px} p.p3 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Times New Roman'; min-height: 15.0px} Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation.Now in STORYNOMICS, McKee partners with digital marketing expert Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of Story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.



About the Author

Robert McKee

Robert McKee began his show business career at age nine playing the title role in a community theatre production of MARTIN THE SHOEMAKER. He continued acting as a teenager in theatre productions in his hometown of Detroit, Michigan. Upon receiving the Evans Scholarship, he attended the University of Michigan and earned a Bachelor's Degree in English Literature. While an undergraduate, he acted in and directed over thirty productions. McKee's creative writing professor was the noted Kenneth Rowe whose former students include Arthur Miller and Lawrence Kasdan. After completing his B.A., McKee toured with the APA (Association of Producing Artists) Repertory Company, appearing on Broadway with such luminaries as Helen Hayes, Rosemary Harris and Will Geer. He then received the Professional Theatre Fellowship and returned to Ann Arbor, Michigan to earn his Master's Degree in Theatre Arts. Upon graduating, McKee directed the Toledo Repertory Company, acted with the American Drama Festival, and became Artistic Director of the Aaron Deroy Theatre. From there he traveled to London to accept the position of Artist-In-Residence at the National Theatre where he studied Shakespearean production at the Old Vic. He then returned to New York and spent the next seven years as an actor/director in various Off-Broadway, repertory and stock companies. After deciding to move his career to film, McKee attended Cinema School at the University of Michigan. While there, he directed two short films - A DAY OFF, which he also wrote, and TALK TO ME LIKE THE RAIN, adapted from a one-act play by Tennessee Williams. These two films won the Cine Eagle Award, awards at the Brussels and Grenoble Film Festivals, and various prizes at the Delta, Rochester, Chicago and Baltimore Film Festivals. In 1979, McKee moved to Los Angeles, California where he began to write screenplays and work as a story analyst for United Artists and NBC. He sold his first screenplay, DEAD FILES, to AVCO/Embassy Films, after which he joined the WGA (Writers Guild of America) . His next screenplay, HARD KNOCKS, won the National Screenwriting Contest, and since then McKee has had over eight feature film screenplays purchased or optioned, including the feature film script TROPHY for Warner Bros. In addition to his screenplays, McKee has had a number of scripts produced for such critically acclaimed dramatic television series as QUINCY, M.D. (starring Jack Klugman) , COLUMBO (starring Peter Falk) , SPENSER: FOR HIRE and KOJAK (starring Telly Savalas) .In 1983, McKee, a Fulbright Scholar, joined the faculty of the School of Cinema and Television at the University of Southern California (USC) , where he began offering his now famous STORY SEMINAR class. A year later, McKee opened the course to the public and he now teaches the 3-day, 30-hour STORY SEMINAR to sold-out audiences around the world. From Los Angeles (where his course is only taught two times a year) to New York (two t



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