About this item

A fascinating history of the Super Bowl and its massive impact on the sports world and beyond.The Super Bowl has changed what was just another wintry Sunday into America's unofficial holiday. It's the biggest entertainment event of the year. It's the most important advertising event of the year. It is the biggest gambling event of the year. More Americans watch this game than vote in presidential elections.How did this all happen? In The Football Game That Changed America, Dennis Deninger reveals how the Super Bowl went from almost being canceled after its first two years to becoming an ingrained part of American life. He tells the story of how this colossal event came to be - including the challenges, stumbles, and amusing surprises along the way - and details the game's incredible impact well beyond the sports world, touching virtually every facet of life in the United States.