About this item
Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one's music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals.
About the Author
Hello All, I am Bobby Borg, and my mission is to help music business professionals turn their art into a more successful business. My current revised Second Edition books are Music Marketing For The DIY Musician and Business Basics For Musicians###As an author, I believe in conducting deep research with the goal of adding to the body of literature that already exists while contributing something new and unique. My academic and professional background comes in handy for this. I have earned...1 A Masters of Communication From University of Southern California (Phi Kappa Phi) 2. A Certificate in Marketing, Project Management, and Instructor Development from UCLA3. A BA From Berklee College of Music in Professional Music ###My professional experiences Include: 1. USC Adjunct Music Industry Professor at Thornton School of Music 2. UCLA Adjunct Instructor in DIY Music Marketing and Music Publishing 3. Musicians Institute Adjunct Instructor and former Interim Chairman of Music Business4. American Marketing Association Vice Chairman of Special Events (LA) 6. Bobby Borg Consulting Owner7. Borg's Blog Weekly at https://www.youtube.com/user/bobbyborg 8. Warrant, recording/touring artist (CMC/BMJ Records) 9. Beggars & Thieves, recording/touring artist(Atlantic Records) 10. Left For Dead, recording/touring artist (Alpha Records) 11. Tama, Pearl, Sabian, Dean Markeley Sponsorships###I am very proud of my books and available for your questions. I personally guarantee you'll be satisfied and see the love and pride in my research. If you have a question, email me at bborg@bobbyborg.com.
