About this item
Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition:Changes in copyright lawsSummary of the Music Modernization ActUpdates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brandsNew interviews with industry professionals, including managers, producers, and agentsNew stories paralleling current events and industry happeningsUpdated business resources, industry contacts, and URLs
About the Author
Hello All, I am Bobby Borg, and my mission is to help music business professionals turn their art into a more successful business. My current revised Second Edition books are Music Marketing For The DIY Musician and Business Basics For Musicians###As an author, I believe in conducting deep research with the goal of adding to the body of literature that already exists while contributing something new and unique. My academic and professional background comes in handy for this. I have earned...1 A Masters of Communication From University of Southern California (Phi Kappa Phi) 2. A Certificate in Marketing, Project Management, and Instructor Development from UCLA3. A BA From Berklee College of Music in Professional Music ###My professional experiences Include: 1. USC Adjunct Music Industry Professor at Thornton School of Music 2. UCLA Adjunct Instructor in DIY Music Marketing and Music Publishing 3. Musicians Institute Adjunct Instructor and former Interim Chairman of Music Business4. American Marketing Association Vice Chairman of Special Events (LA) 6. Bobby Borg Consulting Owner7. Borg's Blog Weekly at https://www.youtube.com/user/bobbyborg 8. Warrant, recording/touring artist (CMC/BMJ Records) 9. Beggars & Thieves, recording/touring artist(Atlantic Records) 10. Left For Dead, recording/touring artist (Alpha Records) 11. Tama, Pearl, Sabian, Dean Markeley Sponsorships###I am very proud of my books and available for your questions. I personally guarantee you'll be satisfied and see the love and pride in my research. If you have a question, email me at bborg@bobbyborg.com.
