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The Voices of #MeToo: From Grassroots Activism to a Viral Roar is a timely analysis of how marginalized voices are engaged or silenced in one of the most successful social media projects in recent history. Accessibly written, this book unravels the ideas and practices of activism throughout the #MeToo movement from its inception to its current viral moment. The movement went viral with a tweet from Alyssa Milano after the avalanche of sexual harassment and assault allegations against movie mogul Harvey Weinstein. The hashtag, however, got its start from African-American, grassroots activist Tarana Burke a decade earlier. Taking this as her starting place, Gieseler focuses on the marginalized communities that are often ignored once a movement goes mainstream.



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