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Every woman intuitively knows that the strategies recommended for men won't work for women. Men will be called decisive leaders and women who do the same things will be called "bossy." If she says "I feel" she maybe considered hormonal. People respond negatively to assertive women, whereas assertive men are admired. And when women speak out to defend their turf they're seen as "control freaks," while men, acting the same way, are seen as highly committed.Those and many more are the reasons why women avoid confrontation at all costs, make fewer requests for themselves than men, and end up not getting what they want or deserve. This book explains why traditional strategies designed with men in mind need to be adapted, and most importantly, how.