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Your life is dominated by your unconscious mind: by thoughts you're unaware of and movements you don't realise you are making. Words, colours, mannerisms and other cues you don't realise are affecting you, change what you think. The confidence you have in your ability to reason and to consciously choose what to do is caused by a series of illusions that scientists are only just beginning to understand. The discovery of these illusions will change the way we see ourselves more than the discoveries of Darwin and Copernicus. Unthink explores the unconscious decisions we make, and covers a variety of topics, ranging from how we choose politicians and romantic partners to more abstract subjects such as whether we can consciously decide to move our fingers.