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The vice president of leadership at LinkedIn claims that the biggest driver of motivation is the chance to serve a larger purpose beyond our careers and ourselves, rather than salary, benefits, bonuses, or other material incentives; companies that are able to successfully focus their people, their teams, and their culture around meaning outperform their competition.Fred Kofman's approach to leadership has little to do with the standard practices taught in business school and traditional books. Bringing together economics and business theory, communications and conflict resolution, family counseling and mindfulness mediation, Kofman argues in The Meaning Revolution that our most deep-seated, unspoken, and universal anxiety stems from our fear that our life is being wasted--that the end of life will overtake us when our song is still unsung.



About the Author

Fred Kofman

Fred Kofman is the author of Metamanagement and Conscious Business: How to Build Value through Values. He is the director of the Conscious Business Center at Universidad Francisco Marroquín and president of the academic board of Axialent.

Since 1996, Fred has designed and facilitated programs on leadership, personal mastery, team learning, organizational effectiveness, and coaching for thousands of executives and consultants worldwide.

After earning a PhD in economics from University of California at Berkeley, Fred turned his attention to teaching. He has lectured at MIT's Sloan School of Management, and in 1992 was named Teacher of the Year. During his years at MIT, he worked alongside Peter Senge as senior researcher at the Center for Organizational Learning. Additionally, he is a founding member of the business branch of Ken Wilber's Integral Institute.

Fred has designed and facilitated programs for top executives worldwide at companies such as Google, Facebook, Yahoo, Microsoft, Axa, Citicorp, AMP Australia, AIG UK, Mandiri Bank Indonesia, General Motors, Chrysler, PWC, Vodafone Australia, Pao de Azucar Brazil, Group Alfa Mexico, Grupo Proeza Mexico, Pepsico Mexico, Heineken Mexico, Master Blenders Netherlands, and Telefónica Spain.

Fred has led seminars in the United States, Europe, Latin America, and Asia. He has presented his research at numerous academic institutions, including MIT's Sloan School of Management, Harvard University's Department of Economics, Harvard Business School, UCLA, University of California at Berkeley, University of Chicago, Northwestern University, the London School of Economics, University of Tel Aviv, Nanyang Technological Institute of Singapore, Universidad de Buenos Aires, Instituto Tecnológico de Buenos Aires, and Universidad Francisco Marroquín.

His book Conscious Business has been translated to more than ten languages and his articles have appeared in such publications as Econométrica, Journal of Public Economics, The Fifth Discipline Field Book, and Journal of Organizational Dynamics.

Fred lives with his wife, Christiane, in Antigua Guatemala. He is a fitness enthusiast who has done extensive research on nutrition, exercise, and natural health. He enjoys outdoor sports and activities, such as hiking, mountain climbing, skiing, sailing, fishing, scuba diving, and golf (as much as anybody can be said to "enjoy" such a devilish game) .

- See more at: http://consciousbusinesscenter.ufm.edu/fred-kofman/#sthash.HgYCkiio.dpuf



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