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Drawing on his background in cultural geography, Joshua Jelly-Schapiro excavates the wealth of stories that are embedded in New York City's place-names and uses them to illuminate the power of naming to shape experience and our sense of place. He traces the ways in which the native Lenape, the Dutch settlers, the British invaders, and successive waves of immigrants have all left their marks on the city and continue to reshape it. He explores how many New York place-names have accrued iconic significance far beyond the city's boundaries. ("Brooklyn" is also the name of a notorious street gang in Haiti and of restaurants from New Zealand to Paris, and is among the top fifty names for girls in America.) And he interviews the last living speakers of Lenape, tours the harbor's many out-islands with a tugboat captain, and meets with the linguists at the Endangered Language Alliance, who study the estimated eight hundred languages now spoken in New York.