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Is organic really worth it? Are eggs OK to eat? What does it mean if something's labeled "Fair Trade," or "Biodynamic," or "Cage Free"? What about all the noise around farmed fish, fake meat, coconut oil, almonds - not to mention fat, carbs, and calories? Using three criteria - is it good for me? is it good for others? is it good for the planet? - Sophie Egan, an expert in health, nutrition, and sustainability, revolutionizes our understanding of food in a way that will change the way we shop, cook, and eat. To be a conscious eater is not about diet, fads, or hard and fast rules. It's about having the information to make informed choices amid the chaos of hype and marketing. For instance, plastic water bottles are convenient but contribute to a massive patch of garbage floating in the Pacific.