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Discover a breakthrough way to link employees' daily job duties to the organization's purpose, and watch employee engagement, productivity, and customer satisfaction soar!Nearly every organization has a mission, vision, or purpose statement that is displayed on its website or framed and mounted in the executive corridor. But it is largely unknown to employees and seemingly unrelated to their daily jobs. As a result, while employees may possess the knowledge and skills to do their jobs, they are unaware of what bestselling customer service author Steve Curtin calls job purpose: how their specific tasks contribute to the organization's reason for being. They understand what to do and how to do it, but not why they do it. Curtin offers a fresh tool to overcome this challenge.