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'Careers in Marketing' is the only comprehensive and contemporary guide that clearly explains the many interesting, growing and well paying career opportunities in the field of marketing. This book is intended to help those considering a job change as well as those beginning their careers to better point their 'career compass' and make smarter choices about their future. 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job.



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