About this item

We take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser.



About the Author

Miguel Hebrero

Miguel is a senior buying manager who specialises in the fashion industry. His experience is broad and ranges from Buying and Merchandising to Retail Operations. Miguel engages in consultancy projects, for which he has been a key player in devising supply chain strategies for his clients. He is a graduate in BA Fashion Business from the London College of Fashion (University of the Arts London) , one of the most influential institutions in the fashion world.



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